Brunswick Corporation (NYSE: BC) today announced that it has entered into a definitive agreement to acquire Navico, a global leader in marine electronics and sensors for $1.05 billion. As a result of this acquisition, Brunswick adds the industry leading brands of Lowrance, Simrad, B&G, and C-MAP to its Advanced Systems Group (ASG). ASG consists of the leading Parts & Accessories (P&A) brands in power management, digital control and monitoring, and networked devices.

“The acquisition of Navico and its award-winning brands will immediately accelerate Brunswick’s ACES (Autonomy, Connectivity, Electrification and Shared-Access) strategy, and support our vision to deliver distinctive new products and technology-enabled experiences,” said Dave Foulkes, Brunswick Corporation CEO.  “We will continue to invest both in organic initiatives and acquisitions to maintain our position of global product leadership, and the addition of Lowrance, Simrad, B&G and C-MAP to our existing brand portfolio will further strengthen our ability to provide complete, innovative digital solutions to consumers and comprehensive, integrated systems offerings to our OEM customers.”

Brunswick features 3 of the 4 best known boat brands with Sea Ray, Boston Whaler, and Bayliner powered by Mercury. They operate the world’s largest marine parts, accessories and system business that is very profitable and non-cyclical. Brunswick has established a very dynamic business platform that is poised for future growth.